Multi-channel campaign management, creative performance tracking, audience segmentation, and automated ROAS optimization rules — aligned to IAB Tech Lab taxonomy and Google/Meta Ads APIs.
A single platform for campaign managers, media planners, creative teams, and the VP of Marketing — unifying spend, performance, and optimization.
Campaign managers, media planners, creative directors, performance marketers, and the VP of Marketing or Performance Director.
Create and manage ad campaigns across platforms (Google, Meta, LinkedIn, TikTok), track ad creatives with CTR analysis, manage channel budgets vs. spend, record daily performance metrics, build audience segments, and configure automated optimization rules.
The VP of Marketing or Performance Director queries campaign ROAS, creative CTR by format, channel spend efficiency, audience reach, and optimization rule effectiveness — all in plain English.
Purpose-built data models, workflows, and views — generated by the VeloIQ™ framework and refined for the vertical.
Multi-platform campaign tracking with budget (total + daily), objectives (awareness → retention), and status workflow. Google, Meta, LinkedIn, TikTok, and email.
Creative library with multi-format tracking (image, video, carousel, text, HTML5, dynamic), headline, CTA, landing page, and CTR performance.
Per-channel budget allocation with monthly spend vs. target and ROAS goal tracking. Search, display, social, video, email, affiliate, programmatic.
Daily metric snapshots per campaign — impressions, clicks, conversions, spend, revenue, ROAS, CPC, CPA. Trend analysis across time.
Audience catalog with type (custom, lookalike, remarketing, interest, demographic), size, and source platform tracking.
Rule engine — if ROAS below X, pause campaign. If CTR above Y, increase budget. Full rule log with action history.
VeloIQ™ ROAS Maximizer ships as a complete, working application — not a template you still have to build.
Arrives with realistic sample data plus a clean production-ready schema. Explore the app instantly, then switch to the clean database when you go live.
5 pre-configured NL chats with 25 sample sentences — campaign ROAS dashboard, creative performance, channel efficiency (native), plus audience analytics and optimization recommendations (agentic).
One veloiq run and the full application is live: REST API, React frontend, admin back-office, and AI console — all on your own infrastructure.
Automated smoke and regression suites ship with the app, so every deployment can be validated before users touch it.
Measurable outcomes for every role in your organization — from daily operators to strategic decision-makers.
Cross-platform ROAS, CPC, CPA, and CTR — all in one dashboard. No more spreadsheet reconciliation across Google, Meta, and LinkedIn.
Track CTR by creative format, headline, and CTA. Agentic analytics identify which creative elements drive the highest conversion rates.
Rule engine auto-pauses underperforming campaigns and scales winning ones. Every action is logged and traceable.
Audience segment performance by type (custom, lookalike, remarketing). NL queries surface which audiences deliver the best ROAS.
Data models and metadata that speak your industry’s language — because compliance and interoperability start with the schema.
| Area | Standard | Models mapped |
|---|---|---|
| Ad taxonomy | IAB Tech Lab | Campaign Taxonomy, New Ad Portfolio, Channel Taxonomy, Audience Taxonomy 1.1, MRC Measurement Guidelines |
| Search & display | Google Ads API | Campaign, Ad, Metrics, UserList, Automated Rules — Google Ads object model |
| Social | Meta Ads API | Campaign Group, AdCreative, Ad Account, Ads Insights, Custom/Lookalike Audiences, Ad Rules Engine |
Every VeloIQ™ vertical application is versioned source code — not a locked SaaS. Fork, extend, integrate, or white-label.
Each module is a self-contained VeloIQ™ unit with its own models.py, generated GUI views, and REST API. Add or remove modules as your needs evolve.
Bring in IQVigilant for NL analytics, exception alerts, and personalization — or install other VeloIQ™ extensions from the community. Configured declaratively in veloiq.toml.
Add custom business logic in custom_api.py, override page templates per model:action, or add SQLAdmin views for advanced administration.
Switch from the shipped SQLite to PostgreSQL, MySQL, or Snowflake with a single connection string change. Schema migrations are tracked via Alembic.
AI-ready with 1-User Natural Language · 10 Exception Alerts · 100 Personalization — learn about IQVigilant capabilities
Get in touch with the VeloIQ™ team to discuss deployment, customization, and licensing.